The Ask

Brand

“Wella Ed is the top destination for beauty professionals to engage with Wella's full range of offerings from education to community to resources. We have something for every artist at every stage in their career!”

Business Challenge

Wella Professional faces limited visibility on social media, where competitors have stronger brand presence and engagement, impacting top-of-mind awareness in the professional hair industry.

Objective

To close the visibility gap with competitors by scaling @wellaeducation’s Meta following to 1 million, reinforcing Wella’s authority in the professional hair space.

Target

Hair stylists and professionals in the United States, primarily women aged 25-35.

What did grace do?

• Project Management & Client Service

• Copywriting & Creative Direction

• Graphic Design & Video Editing