The Ask

Brand

The YouNeedThis Snacks creates plant-based versions of everyone’s favorites.

Business Challenge

YouNeedThis was still a relatively new brand; we needed to increase its target audience’s awareness of and engagement with the brand and product through social media posts.

Objective

To generate 1,500 link clicks for users to get a free bag of YouNeedThis Snacks. Inform audiences of where the new snacks are available near them.

Target

Students on the following University campuses: Florida State, U of Florida, Georgia State, U of Georgia, U of Kentucky, U of Texas-Austin, U of Tennessee, U of Central Florida, U of South Florida, U of Texas-Austin, and Kennesaw State U

What did grace do?

Project Management

Managed 40 influencers during their two campaign rounds on Instagram and TikTok.

Copywriting & Graphic Design

Designed IG Stories for campaign influencers to post on their accounts throughout the campaign. Edited photos from influencer creators to be posted to their feeds.

Wrote captions for each influencer’s campaign posts — based on the messaging strategy from the client and the creator’s profile or niche.